Shares of the Snapchat parent company sank 6.1 percent on Thursday, wiping out US$1.3 billion in market value, on the heels of a tweet on Wednesday from US TV personality Kylie Jenner, who said she does not open the app anymore. Whether it is the demands of her newfound motherhood or the recent app redesign, the testament drew similar replies from her 24.5 million followers. Wall Street analysts too have begun to notice, citing recent user engagement trends noticed since the platform’s redesign. Jenner’s tweet was followed late on Thursday by one from Maybelline New York, asking its followers if it should stay on the Snapchat platform. “Still love you tho snap,” Jenner hedged in a later tweet.

Source: Taipei Times February 23, 2018 16:02 UTC