“We’re working closely with a new generation of creators and we’re listening closely to our audience to develop new kinds of shows from the ground up,” says Sean Mills, Snapchat’s head of original content. Much as Netflix mines its deep trove of user data to inform programming decisions, Snap executives say they take the pulse of its community of 186 million daily active users before they greenlight shows. Much like a broadcast network, Snap aims to convert those views to revenue using its six-second unskippable commercials. Mills says Snap’s original shows are 3-5 minute episodes of fast-paced storytelling, with an actual beginning, middle and end. Snap renewed Endless Summer, Dead Girls Detective Agency and the docuseries Deep Creek for another season.

Source: Forbes April 04, 2019 18:11 UTC