The newly-appointed Union Textile Minister Smriti Irani is not the one to lie low for long. 2 Central idea of campaign is to make handloom articles cool and boost demand. "The central idea of this campaign is to make handloom articles cool and thus boost demand. On the other hand, several handloom articles such as Benarasi sarees and brocade have been adopted by such global and hep fashion brands as DKNY etc. Ministry sources also added that a buyer-seller meet too would be held on the National Handloom Day.

Source: India Today July 31, 2016 02:57 UTC