“I wear handloom to work; I wear handloom in the evenings and I love handloom for formal occasions.” Twitteratti put on jogging shoes, some handloom garb and ran with it. Facebook pages glowed with “likes” and even 12 hours after Irani’s first tweet, the #I Wear Handloom was still trending. Yet, for the minister to choose “handloom” over power loom reveals timely and clear prioritisation, the need of the hour. That’s why across board—urban, fashionable, young, elite, idealistic, jholawala—#I Wear Handloom caught the pulse. So, the question today over Starbucks coffee and mango sticky rice is: “So do you wear handlooms?” Mint’s answer is an easy yes.

Source: Mint August 02, 2016 07:07 UTC