"Apple still maintains a significant lead in the market and unfortunately a decline for Apple leads to a decline in the entire market," said IDC's Jitesh Ubrani. WASHINGTON - The global smartwatch market took a sharp downward turn in the second quarter on falling sales of the industry-leading Apple Watch, a survey showed Thursday. Llamas said one new trend is traditional watch makers entering the smartwatch market. "To date, only a small handful of traditional watchmaker brands have entered the smartwatch market, trailing far behind their technology brand counterparts," he said. Apple does not release data on smartwatch sales, and IDC relies on its own surveys and data from distributors and suppliers for its estimates.

Source: Bangkok Post July 21, 2016 15:56 UTC