"Apple still maintains a significant lead in the market and unfortunately a decline for Apple leads to a decline in the entire market," said IDC's Jitesh Ubrani. "Llamas said one new trend is traditional watch makers entering the smartwatch market. "To date, only a small handful of traditional watchmaker brands have entered the smartwatch market, trailing far behind their technology brand counterparts," he said. Still, participation from traditional watchmaker brands is imperative to deliver some of the most important qualities of a smartwatch sought after by end-users, namely design, fit, and functionality." "This seems to be changing, albeit slowly, as key vendors like Casio, Fossil, and Tag Heuer have launched their own models to the market.

Source: Economic Times July 21, 2016 15:22 UTC