Apple leads the smartwatch market and grew just faster industry pace: 49 percent. That helped Apple expand market share slightly to 35.8 percent. One thing market share numbers don't show: revenue share and profitability. Almost 30 percent of the market has been captured by a large number of brands with tiny market share. This suggested consolidation to Apple, Samsung, and Huawei is likely, with niche market share from the likes of Fitbit, Fossil, and Garmin.

Source: Forbes May 02, 2019 18:52 UTC