“The smartphone is your most personal device and it’s perfectly positioned to enable better, richer and more meaningful AI experiences. And for a smartphone manufacturer, of course that’s paramount because it’s your personal device, you carry it with you everywhere. Approximately 77% of users in Southeast Asia are using a Galaxy AI feature, said Nordenberg. Personalisation requires access to personal data, but privacy and security are non-negotiable, he added. This ensures sensitive personal data is processed on the device wherever possible, and cloud processing is used when necessary, said Nordenberg.

Source: The Edge Markets January 16, 2026 01:59 UTC