However, smaller firms across several industries are not racing to diversify just yet. “If I have kinnars [transgender women] and [gay] men walking around, I will lose all my customers. They are not ready for such things,” Bhoshne said, adding that his restaurant is most frequented by truckers, farm workers and local villagers. If there is an effeminate boy, he’s in big trouble, and they won’t employ trans [people] for heaven’s sake,” Kavi told the Thomson Reuters Foundation. India is home to nearly 56 million LGBT+ adults, according to Paris-based Out Now Consulting, a marketing company that helps businesses target gay clients.

Source: Taipei Times February 16, 2019 15:56 UTC