The "HP Smart Where IT Matters Study" by Kantar was commissioned by HP and covers 1,200 micro-business owners in four countries: Thailand, the Philippines, Indonesia and Malaysia. The survey found 80% of small Thai firms believe technology can help them deal with business challenges by improving their competitiveness. The survey found 57% of Thai businesses purchase smart printers to leverage the latest tech, enable mobile printing and scanning, and improve efficiency. Members of Gen Z (95%) who are micro-business owners show significantly high interest in purchasing a smart printer, followed by baby boomers (85%) and Gen X (80%). To address the SMEs' needs, HP offers the simpler and affordable HP Smart Tank 700 and 500 series printers.

Source: Bangkok Post November 22, 2023 00:07 UTC