In fact, there are large franchisors that based upon their performance and product are unqualified for international expansion. There are certain attributes that qualify a franchisor for international expansion but size alone shouldn’t be the determining factor. Unlike other franchisors, he uses a development agreement franchise model in each country rather than a Master Franchise agreement. As Anthony works on international expansion, he continues to franchise in the U.S. I asked Anthony Russo what he considers the most important requirements for a smaller franchise to go International.
Source: Forbes May 19, 2018 15:22 UTC