Tired Canadians desperate for a good night's sleep are fuelling a boom in the sale of new and alternative sleep aids. Actor Matthew McConaughey was hired by Calm, the sleep and meditation app, to read one of its bedtime stories for grown-ups. In Toronto, cousins Fahd Javed and Omar Shahban are cashing in on sleep-deprived Canadians. The duo launched a weighted blanket under the brand name Gravid in 2017, after seeing similar products catch on south of the border. The Wellwise chain sells a variety of products meant to improve sleep, including an array of devices that produce soothing sounds.

Source: CBC News April 11, 2019 07:52 UTC