This assumption is at the heart of slacktivism, the ill-defined and pejorative term that describes social media activism carried out with little personal effort. For the #NeverAgain generation, raised in the age of Columbine and hashtags, the passive gestures of social media activism are not enough. It's the way they organize, the way social media is used as a means rather than an end. And within weeks the #NeverAgain movement, a series of school walkouts and Saturday's March for Our Lives rallies were already in the making. The people behind the #NeverAgain movement have made it clear their goal is not a march, or some viral fame.

Source: CNN March 26, 2018 00:00 UTC