Sky wants to target customers who had a variety of choices and sometimes subscribed to multiple services, such as Netflix and Lightbox, to access the content they wanted. Photo: ODT filesSky Network Television says it is moving to provide more on-demand services as it works to retain its sports rights and stabilise core earnings. Sky said it would not move away from linear channels overnight, "but over time we expect on-demand to grow significantly at the expense of linear''. Customer experience would be updated with a range of apps to be "on-demand centric'', include Sky and third-party content and have personalised recommendations, Sky said. Sky said it expected to stabilise core earnings from its recent pricing changes, and to add incremental customers, as it focused on managing its cost base.

Source: Otago Daily Times March 26, 2018 19:30 UTC