Sky Sports is on the verge of agreeing a new deal to cover the Masters, thereby allaying fears the subscription channel could lose a second major championship. It emerged last summer that Sky’s Masters contract had ended in 2017 without immediate renewal. Augusta National’s senior figures subsequently tested the market by way of talks with BT Sport during the Open Championship. But it has emerged Sky has all-but confirmed an extension with Augusta which will, as per typical Masters partnerships, not be on a multiyear basis. Whether the corporation can retain that Augusta alliance with Sky hovering remains to be seen.

Source: The Irish Times December 04, 2017 09:33 UTC