Kmart ModelsOn a scale of one to 10, Kmart is giving its shoppers an 18, and it’s likely overdue. The sales of plus-size apparel in the U.S. rose 17% from 2013 to 2016, to $20.4 billion from $17.4 billion, according to the NPD Group. Yet many mainstream retail brands, including mid-scale to luxury chains, have had fickle relationships with the category, often testing but not committing to a full-scale, permanent effort. In fact, 22% of Kmart’s apparel members are ‘Plus Active’ shoppers. Among the findings, plus-size women seek clothing that is comfortable as well as fashionable, basic but also classic.

Source: Forbes September 20, 2017 19:20 UTC