June 2021 – With his leadership crisis, Starmer turns to an unorthodox source of help: Piers Morgan. December 2021 – After an (uninspiring) year-and-a-half of leadership, Starmer declares that he will finally be setting out his ‘ideas’. January 2022 – A year after ‘secure, protect, rebuild’ – Keir Starmer re-launches his leadership in the new year with the slogan, ‘security, prosperity, respect’. March 2023 – Keir Starmer launches his local elections campaign with his dozenth slogan: ‘Build a better Britain’. May 2024 – Keir Starmer launched Labour’s ‘first steps for change’ by ‘evolving’ Labour’s traditional pledge card and setting out the first steps towards Labour’s five missions.

Source: The Times May 16, 2024 11:01 UTC