During his career Lee Iacocca was responsible for a number of iconic vehicles and transformed the auto industry. Here are six ways the man who the Harvard Business Review referred to as "the first modern example of a charismatic business leader" transformed the auto industry. Before it hit the market, Ford aggressively promoted the Mustang through test drives by college newspaper editors and commercials frequently broadcast on television networks. In 1978, Iacocca joined Chrysler Corp., now Fiat Chrysler Automobiles, two weeks after Henry Ford fired him. Iacocca was the rare industry executive, at the time and even today, who added a union representative to corporate leadership.

Source: Stuff July 03, 2019 22:07 UTC