Getting positive press coverage for your business can impress new clients, hires and investors. GettyGetting positive press coverage can have huge consequences for your business – you can impress your clients, reach new investors and attract great hires. A friend who runs a very successful deep tech business hired a PR company that got no press coverage for eight months. Just as most MBA courses teach accounting so students know how to hire and work with accountants, business leaders need to know the basics of publicity. While some inbound interest is going to happen, you can make the most of your press coverage by being proactive about who sees it.

Source: Forbes October 20, 2019 10:30 UTC