Some of the entrepreneurs I spoke with are seasoned leaders and others graduated from college just a few years ago. There are real concerns about an economic slowdown and its potential impact on availability of investment capital. Ms. Lowery set about to identify more affordable and effective ways to provide in-home brain training options—and succeeded. To attract investors, Ms. Lowery says entrepreneurs need to identify and address what’s most important to investors—priorities that will change depending on the company’s growth stage. “Growth investors are looking at scalability and numbers.

Source: Forbes March 06, 2019 17:26 UTC