Sivakarthikeyan describes his ascent to superstardom using terms like ‘market expansion’, ‘brand building’ and ‘strategising’“You can call me Mrs. Doubtfire,” jokes Sivakarthikeyan, when we ask if he had “doubts” about entrusting a challenging film like Remo to a first-timer (Bakkiyaraj Kannan). “When I listened to the script, I couldn’t visualise it beyond the point where my character becomes a woman. He calls the film a step towards making universal films, or as the MBA graduate in him calls it, “market expansion”. “When I was a kid,” he says, “I would only consider Rajni sir’s films as films. “When you guys are selling someone else’s brands for a living, the only brand I will be selling is myself.”

Source: The Hindu October 08, 2016 11:03 UTC