by Ray Schultz , YesterdayThe fastest-growing news channel in America is not a blazing investigative site: It is Forever Mom, a website featuring advice for mothers, according to Digital 100 News & Media Winner: Forever Mom, a study by Similarweb. Forever Mom generated strong referral and display ad traffic. Another parenting site, ParentMood, also showed strong growth, the study reports, while speculating that the COVID baby boom is contributing to this success. Traffic in general was up 748.2% on the top 10 sites, according to the study, which is done annually. They were more likely to go directly to the site, although the referrals channel was second in traffic generation.

Source: New York Times January 25, 2023 23:01 UTC