Singer Sri Lanka PLC, the country’s premier consumer durables retailer won the Best Regional Distributor of the Year and Best Distributor of the Year – Sri Lanka Awards at Dell Technologies South Asia CSB Partner Connect event for the year 2021. The virtual event was held to review the regional performances of distributors in 2020, with the participation of Anothai Wettayakorn, Vice President – Dell Technologies Asia Emerging Markets and several other dignitaries from Dell Technologies and regional distributors. Commenting on the latest achievement, Mahesh Wijewardene, Group CEO – Singer Sri Lanka PLC said, “We are humbled and honored to receive both the regional and country awards for the Best Distributor. I would also like to thank the support provided by Dell Technologies, with whom we have a strong relationship since 2014.”The virtual event also featured a fireside chat where Mahesh Wijewardene, Group CEO – Singer Sri Lanka PLC and Shanil Perera, Marketing Director – Singer Sri Lanka PLC, in conversation with Anothai Wettayakorn, Dell Technologies Asia Emerging Markets, Vice President shared Singer’s success story to becoming the leading distributor for Dell Technologies within the region. Singer Sri Lanka PLC is the leader in Sri Lanka’s consumer durables market and is renowned for offering a wide range of top-quality local and international brands to its growing number of consumers across the country.

Source: The Nation August 04, 2021 12:45 UTC