Sing Tao News Corp (1105) newspaper websites recorded substantial growth in traffic in the first half, in the wake of anti-epidemic measures and new modes of communication. The Sing Tao Daily website (std.stheadline.com) recorded year-on-year increases of 37 percent and 76 percent, respectively, in monthly browsers and monthly page views. The Headline Daily website (hd.stheadline.com) almost doubled its traffic, having achieved year-on-year increases of 100 percent and 97 percent, respectively, in monthly browsers and monthly pageviews. The website of The Standard achieved a 137 percent year-on-year increase in monthly browsers, and an 89 percent increase in monthly pageviews as it improved its website to provide more breaking news. The Standard recorded a drop in advertising spending that was less than that of its competitor, and at the same time gained a larger market share.

Source: The Standard August 27, 2020 11:44 UTC