As a Major League Baseball franchise that has transformed itself from championship-starved losers to perennial contenders in recent years, the Cubs believe they are enough of an attraction to support a full-time network that will give them the bulk of ad revenues and subscription fees. The channel — to be called the Marquee Sports Network — will also carry Cubs-related programming and other live events.

Source: Los Angeles Times February 13, 2019 15:39 UTC