Silvio Berlusconi is back in football after taking over Italian third tier outfit SS Monza. "The idea is to make things like they were at AC Milan in the old days. When he sold AC Milan last year, he portrayed himself almost as a victim, as somebody very much in mourning. The political analysts see a link between Forza Italia's poor election results and the sale of AC Milan." By putting an emphasis on Italian players, Berlusconi is playing on northern Italians' national pride, while the anti-tattoo campaign suggests a return to traditional values.
Source: Daily News Egypt November 26, 2018 12:56 UTC