Caccia-Birch confirmed all parties involved in the advertisement, including parents on the sideline, knew it was set up, but stressed the importance of getting the message out there. "It is absolutely an issue," Caccia-Birch said. There's a problem, and Kiwis aren't getting the message. While some continue to criticise the campaign, Caccia-Birch is just happy people are talking about the issue and the conversation is now out in the open. Talking to Tony Veitch on Newstalk ZB, Caccia-Birch said they had recorded more incidents of sideline abuse in the past weekend, than in last year's entire season.

Source: New Zealand Herald July 09, 2016 01:52 UTC