In an analysis of the phenomenon known as “shrinkflation”, the ONS explores whether these dwindling portions are making life more expensive. This increased the price of imported ingredients for food manufacturers and they looked for ways to recover their extra costs. Using that data, it has now summed up recent size changes, highlighting food as particularly prone to shrinkage. Summing up its findings, the ONS said: “No, you’re not imagining it – some of your favourite sweets really are shrinking. had been observing these shrinking pack sizes long before the EU referendum, and several manufacturers have denied that this is a major factor.”

Source: The Guardian July 24, 2017 11:24 UTC