This year has been especially tumultuous, as the NCAA took its first steps toward allowing student-athletes to profit from endorsement deals, and Covid wreaked havoc on the college football season. B. David Ridpath, an associate professor of sports business at Ohio University, makes the case for breaking up the NCAA. Indeed, more than 80% of U.S. Olympic team athletes in 2016 honed their skills as college athletes. While college football has become a multibillion-dollar industry, the NCAA says it upholds an academic-centered model for college athletes. The NCAA recognizes that a college athlete’s value extends far beyond his or her athletic abilities.

Source: Wall Street Journal October 27, 2020 15:56 UTC