“My expectation about being in the meat case was to simply hold on and not get thrown out. Another sign that times are changing when it comes to the placement of vegan meat products in retail stores is the recent sales of Don Lee Farm’s organic plant-based burger. “However, innovative club stores like Costco have always placed our items alongside other meat items in the same category. “Our partners view us as part of the solution.”Tommy McDonald, chef at long-running vegan meat company Field Roast in Seattle, agrees. With the continued fast growth of the plant-based meat and dairy markets, retailers would do well to continue to be open to experimenting with placement of vegan products.

Source: Forbes May 07, 2018 12:44 UTC