How Black Box Fraud Detection Tech is Actively Harming the IndustryIt may seem counterintuitive that I would be writing this article about how fraud detection or “ad verification” technologies actively harm the industry. I am almost always called in to help, as an independent auditor, when something goes wrong or when there’s an impasse — one party’s fraud verification vendor said X% fraud, while the other party’s fraud verification vendor said Y% fraud. Fraud Detection Harms Good PublishersFor years, I’ve had legitimate, mainstream publishers call me up for help, when they’ve been accused of high invalid traffic by fraud detection vendors. Fake Fraud Detection Tech CompaniesHaving studied fraud for so long, I’ve even seen fake fraud detection tech companies, set up to rip off gullible advertisers and agencies. White Ops specializes in the most advanced form of ad fraud - fraud done by malware on devices - and they excel at it because of their human expertise.

Source: Forbes June 26, 2020 13:22 UTC