Bangkok’s shopping malls serve as a cultural litmus test. Bangkok malls are entirely different from a European high street, an upscale Hong Kong shopping complex, and retail in the West. Here, shopping malls are very much an extension of our consumer culture and a well-established third place. Ultimately, shopping malls have to consider the customer journey they’re mapping out for discovery. In Bangkok, shopping malls are not just static showcases of goods, but a window into what consumers are leaning toward right now.

Source: Bangkok Post February 19, 2026 10:57 UTC