Unilever and Foodstuffs New Zealand want to make it easier for Kiwis to shop consciously – by literally guiding shoppers to sustainable brands and products. The partnership is New Zealand’s first-ever B Corp retail activation, taking place in 130 New World stores nationwide. The stores are using aisle fins and end displays to point shoppers in the direction of Certified B Corp Unilever ANZ products, including Persil, Surf, Continental, TRESemmé and Radox, with discounts of up to 50%. Cam Health Unilever NZ Managing Director describes the B Corp retail activation as pioneering. The B Corp retail activation rolls out across select New World stores nationwide from Monday 27 May and runs until Sunday 23 June.

Source: Stuff June 11, 2024 09:41 UTC