Shopping Centers Exploring Facial Recognition in Brave New World of Retail - News Summed Up

Shopping Centers Exploring Facial Recognition in Brave New World of Retail


Facial recognition is going mainstream. The technology is increasingly used by law-enforcement agencies and in schools, casinos and retail stores, spurring privacy concerns. In this episode of Moving Upstream, WSJ’s Jason Bellini tests out the technology at an elementary school in Seattle and visits a company that claims its algorithm can identify potential terrorists by their facial features alone. Landlords could do it all if they wanted. Facial-recognition technology has advanced to the point that U.S. malls could know shoppers’ names when they enter, watch what they buy and send them promotions to encourage repeat visits.


Source: Wall Street Journal July 02, 2019 12:00 UTC



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