Shoppers have slammed a new In The Style campaign as 'absurd', after the brand announced a new 'body positive' collaboration with size 12 influencer Chessie King. The online retailer revealed the collaboration this week, announcing it is happy 'to be breaking up the perfect Instagram feed' and collaborating with 'the most real, body positive, self loving girl around,' Chessie. The brand announced the collaboration yesterday, having teased it as being a collection with 'one of our favourite body positive influencers. The collection will be available to VIP In The Style shoppers on Wednesday, and available for all shoppers from Thursday. Responding to the backlash, Adam Frisby, founder of InTheStyle told FEMAIL: 'We are saddened by a small minority view on our recent Chessie King campaign.'

Source: Daily Mail July 17, 2019 06:54 UTC