By Deann Evans, Managing Director, EMEA, Shopify“The success of Black Friday, Cyber Monday (BFCM) among our UK merchants suggests consumer confidence is roaring back just in time for the upcoming holiday season. In fact, the number of UK shoppers who purchased from Shopify merchants over the BFCM weekend alone grew by 22%, compared to 2022 — helping to achieve $9.3 billion in sales globally from our merchants. “But from our data, consumer confidence has remained but with more intentionality than in recent years, as Brits have tactically used the past few months to save in preparation for spending during the holiday season. “When it comes to location, brick-and-mortar shopping is set for a strong holiday season, as in-store spending surged 28% in the UK, compared to last year, based on POS sales made by Shopify merchants. Retailers should not underestimate the importance of their in-store experience at such a crucial time for business.”

Source: The Times December 11, 2023 10:52 UTC