ShinolaShinola’s Lake Erie Monster limited edition represents two firsts for the Detroit-based brand: its first diver’s watch and its first timepiece outfitted with an automatic movement. ShinolaThe Lake Erie Monster, whose first recorded sighting harks back to 1907, is now the namesake for a myriad of new limited edition Shinola lifestyle products, including this new diver’s watch. This watch’s cool case back includes an embossed depiction of the Lake Erie Monster including a blue sapphire eye. Shinola’s Lake Erie Monster is powered by the automatic Argomatic R-150 movement, which is manufactured by Ronda in Switzerland using Swiss and far Eastern components and assembled in Shinola’s Detroit watch factory. The Lake Erie Monster is covered by Shinola’s limited lifetime guarantee.

Source: Forbes December 31, 2017 13:18 UTC