For premium phone maker Apple Inc., growth in price-sensitive India finally did come, but at a price. Apple has 20% share in the premium segment but a minuscule share in the overall domestic smartphone market. Apple, however, needs to be cautious in its approach to win a market like India, brand strategist Harish Bijoor said. “Brand Apple is an insignia which signifies top quality and durability. “Indian smartphone market is broad at the bottom and narrow at the top and Apple must focus at the top.

Source: Mint August 01, 2019 17:09 UTC