The pushback against women who ask for what they deserve stems from our unconscious assumptions about women and men, Ms. Sandberg says. When women ask for what they deserve, they often face social pushback—and are viewed as “bossy” or “aggressive” simply for asking. Women are now negotiating for raises and promotions as often as their male peers—defying the conventional wisdom that women don’t ask. Perhaps not surprisingly, women who ask for a promotion are far more likely to get one than women who don’t. Coach Auriemma on Feedback: Stop Treating Women Like Women Both male and female managers say it’s hard to give tough feedback to women.

Source: Wall Street Journal September 27, 2016 08:03 UTC