Shep Gordon used flammable panties to make Alice Cooper a superstarThis segment originally aired Oct. 12, 2016, on VICE News Tonight on HBO. From Rihanna to Taylor Swift, a musician’s “brand” has become almost as important as the music itself. Legendary rock and roll manager Shep Gordon pioneered the idea of creating individual brands for musicians. For example: Gordon wrapped Alice Cooper’s 1972 vinyl record “School’s Out” in flammable panties and sent them from Canada, knowing full well they would be stopped at the American border and cause a scene. Gordon’s new memoir, “They Call Me Supermensch,” explores some of the other crazy PR coups in music history.

Source: Ethiopian News October 21, 2016 12:13 UTC