Online fast-fashion giant Shein, founded in 2008, doesn’t have any brick and mortar stores other than a few in Asia. Now, the company is expanding from selling its own branded apparel to become a global online marketplace to compete with some of the biggest online e-commerce brands. Its online marketplace will see third-party vendors sell everything from housewares to appliances, directly to the consumer, similar to Amazon. The launch of Shein’s online marketplace is expected to further solidify the company’s position in the fast-fashion industry and potentially challenge Amazon’s dominance. To put the finishing touches on, Shein’s entry into the online marketplace business marks a significant development in the company’s growth.

Source: CBC News July 29, 2023 21:00 UTC