As we wait to see who will be named the new preferred bidder at Sheffield Wednesday, it might be worth just taking a breath. We know there was interest from a couple of bids led by David Storch and Mike Ashley. Reports this week have suggested that former Newcastle United owner Ashley would be prepared to invest £100m in the Owls if he were chosen. So, if investing to sell was a plan, making Sheffield Wednesday an asset worth more than £100m is an eye-watering challenge. It also doesn't feel like Ashley's style, to roll that particular dice knowing what the consequences are if it doesn't work.

Source: BBC March 09, 2026 20:42 UTC