The lifestyle blogger built a successful brand around her idyllic Brooklyn life with Cup of Jo, the site she launched in 2007. That’s the goal of her new media venture—a Substack newsletter where she’ll be sharing the details of her freshly single life. She’ll still be running Cup of Jo, which has three employees, and earns money from affiliate links, sponsored content and ads. Robyn Purdie, a teacher living in Almaty, Kazakhstan, said she reads Cup of Jo for its shopping picks and gift guides. Agatha Khishchenko, a 42-year-old Brooklyn lawyer who’s been reading Cup of Jo for over a decade, called it “the safest space on the internet."

Source: Wall Street Journal January 16, 2024 18:36 UTC