Shaw is launching a wireless cellphone service for its customers in Alberta and British Columbia who buy high-speed broadband internet from the company. In a press release, the Calgary-based company on Thursday announced the launch of Shaw Mobile, which allows existing fibre internet customers to add up to six mobile lines to their account, each with unlimited talk and texting capacity for $0 a month. Shaw Mobile is different from most other cellular networks in that it takes advantage of the company's existing broadband internet service, including its in-home and out of home WiFi network. "Shaw Mobile customers will get the most cost-effective wireless experience in Canada by taking full advantage of our Fast LTE and our WiFi service, powered by Shaw Fibre+," CEO Brad Shaw said. But the new service seems targeted at creating new customers for their home-based fibre optic internet service by offering the wireless service as a perk.

Source: CBC News July 30, 2020 13:20 UTC