With the release of three films, Rangreza, Shaan’s Arth – The Destination, and Chupan Chupai (which has yet to be released), exhibitors relied on the first two to bring in some solid revenue. Unfortunately, Arth and Rangreza released on December 21 to a low audience, and were even panned by critics. Meanwhile, Shaan Shahid (justifiably) paints a different picture of Arth, retweeting several positive comments from his fans who liked the film. The post triggers a Karachi vs Lahore mentality, pitting “Karachiwalas” against Arth just because it was “released from Lahore”. Nueplex director of media and marketing Kamran Yar Khan noted that Arth has had about 40% occupancy (with Rangreza at 41%).

Source: The Express Tribune December 27, 2017 07:03 UTC