'Sex sells': Mining company defends use of bikini video to promote Ontario's Ring of Fire - News Summed Up

'Sex sells': Mining company defends use of bikini video to promote Ontario's Ring of Fire


The exploration company, KWG Resources, published a one-minute video on its YouTube channel last week featuring two young women sharing "five facts" about the Ring of Fire. An Ontario mining company's use of young women in bikinis to promote the Ring of Fire mineral deposit is proof the development is off course, according to environmental group Wildlands League. Each fact comes with a change in scenery for the women who are dressed in bikini tops and cut-off shorts. The Ring of Fire mineral deposit is located in Ontario's James Bay Lowlands, a part of the province where there are no all-weather roads. Model Theresa Longo approached the company about creating the YouTube video series featuring KWG, Smeenk said.


Source: CBC News August 09, 2016 21:19 UTC



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