For many, influencer marketing seems like the Wild West because of the lack of measurement standards. Influencer marketing is evolving at light speed and for those who are looking to truly measure marketing return on investment, influencer relationships and unique creativity are proving to be a solution on multiple fronts. The sophistication of influencer marketing now means data and measurement solutions are much more robust. Whether you are trying to solve a shopper marketing challenge or a national brand challenge, influencer marketing can be the answer you are looking for. Influencer marketing has come a long way; brands should know there are many options for leveraging data to measure the return on investment of influencer campaigns.

Source: Forbes August 14, 2017 09:56 UTC