It’s not like there’s no market for women’s football as the 1b people who tuned in to watch the Women’s World Cup proved. It’s also not like women’s football isn’t popular in Australia, with recent research showing fans have a stronger bond with the Matildas than any Australian sporting team. It’s a question that was posed to one of Australia’s biggest women’s football fan groups on Facebook recently, sparking the longest discussion thread in the group’s history. But Australia’s football fans already knew this. Without fans, football is just 22 people running around on a pitch.

Source: The Guardian December 09, 2019 16:52 UTC