Father and son return home, but dad receives a call just as they’re sitting down together to watch it. Day after day, night after night, the gruelling demands of his job keep the father away from home. Dad bears his son to his bedroom in his arms and sadly tucks him in. Ballard — were in fact devised for the Cineplex theatre chain by the Canadian advertising agency Zulu Alpha Kilo. Why does an infant child, glimpsed at the beginning of the short with a balloon in her hands, seem upset when the balloon pops, if popping is precisely what the balloon is supposed to do?

Source: National Post January 18, 2017 18:39 UTC