Rome, Italy, June 30, 2022 (AFP) - Serie A on Thursday accepted the offer of TV platform Abu Dhabi Media to broadcast the Italian league in the Middle East and North Africa after more than a year without a broadcaster in this region. For the next three seasons, Abu Dhabi Media, an Emirati public body, have been awarded the rights for a minimum total amount of $79 million dollars (€75 million), the Italian League announced. In the absence of a satisfactory offer in its call for tenders last year, the Italian League had developed its own Youtube channel in Arabic to offer matches free of charge. BeIN had criticised Serie A for having concluded partnerships with Saudi Arabia, in particular for the organisation of the Italian Supercup. BeIN Sports had reportedly paid some €112 million per season for these rights, almost 4.5 times more than what the new broadcaster will pay.

Source: The North Africa Journal July 01, 2022 02:32 UTC